Loyalty & Marketing Pro

Dispensary Loyalty and Marketing That Turns Visits Into Repeat Revenue

Keep shoppers coming back with personalized rewards and automated campaigns, and tie every promotion directly to revenue. Because loyalty and marketing run on the same platform as the rest of your business, you measure marketing in real orders, not clicks.

SAY HIGH REWARDS Marcus Thompson Member · since Mar 2024 GOLD POINTS · 1,840 / 2,500 660 points to PLATINUM ·· 4821 BIRTHDAY BOOST 2x points · this week Just sent to Marcus SMS · DELIVERED "15% off, today only" Opened 12s ago EMAIL · OPENED New drop: Live Resin Vape 3 clicks · 1 purchase PUSH · TAPPED Reorder · "your usual" $72 cart restored Live · multi-channel
6,500+
Dispensaries on Dutchie
$100B+
All-Time Sales
1M+
Daily Transactions
Why L&M Pro

Boost dispensary revenue with personalized campaigns.

Bring loyalty and marketing together in one suite, so every reward, promotion, and message is consistent across every customer interaction.

Own the customer relationship

Keep loyalty, marketing, and customer data in one connected system you control. You decide how to engage, reward, and grow. Every touchpoint is yours.

Automate engagement, scale without extra work

Reorders, win-backs, birthday boosts, and reminders run at scale. Your team saves hours while customers get experiences that feel effortless.

Marketing you can actually measure

Tie every message and reward to real orders, repeat visits, and revenue. See what works, where conversion falls off, and how every campaign moves LTV.

Flexible programs

Loyalty programs that fit your brand.

Run simple point-per-dollar rewards, or design tiered loyalty programs with custom accrual, expirations, birthday bonuses, and exclusive collections gated to any customer segment.

Tiered loyalty programs with custom names, colors, and perks per tier.
Custom accrual multipliers, bonus days, and category-specific points.
Exclusive collections gated to any customer segment, not just loyalty tiers.
Learn more →
Flexible loyalty rewards: birthday campaign email and SMS notification with a special offer for customers
Gamification

Keep shoppers coming back for the next reward.

Points alone don't build loyalty. Gamification makes shoppers want to keep earning. Progress bars, unlockable perks, and personalized bonuses motivate customers to return more often and spend more each visit.

Progress bars that show exactly how close they are to the next reward.
Point boosts for specific days, brands, or categories.
Urgency-based expirations that drive timely return visits.
See how it works →
Bundle offer gamification: shopper sees a '3 for $90' special offer with progress toward completing the deal as they add eligible items to cart
AI-powered

Personalized campaigns at the right moment.

Reach customers across email, text, and push notifications. Triggers include abandoned carts, post-purchase, back-in-stock alerts, birthdays, and reorders. Every message is personalized using browsing and purchase data, generated by AI.

AI Campaign Builder drafts on-brand copy with compliance guardrails built in.
Channel waterfalls cascade email, SMS, then push to maximize reach.
Dynamic marketing URLs tie every click to the order it drove for true campaign attribution.
EmailSMSPushIn-appQR
Personalized multi-channel campaigns: workflow builder showing abandoned cart, welcome, win back, and birthday automations across email, SMS, and push
Attribution

Full-funnel attribution that proves ROI.

Fragmented tools leave you guessing. With Dutchie, every campaign ties directly to orders, repeat visits, and revenue. One dashboard shows what drives growth and where conversion falls off.

Loyalty LTV members vs non-members, side by side in one report.
Per-campaign revenue with direct and indirect attribution.
Cohort comparisons across time and channel.
Dutchie Loyalty & Marketing dashboard
Loyalty & Marketing dashboard

One platform. Every channel. Total control over your customer relationships, revenue attribution, and growth.

Workflows

Set it and forget it.

Automated campaigns do the work for you. Triggers, conditions, and actions chain together so every shopper gets the right message at the right time.

Dutchie loyalty marketing workflows walkthrough

Watch the 3-minute walkthrough

1

Win back dormant shoppers

Identify lapsed customers automatically and trigger "we miss you" offers via their preferred channel before they switch to a competitor.

2

Refer-a-friend engine

Turn regulars into a sales force. Reward customers for bringing in new shoppers with a tiered referral system designed for high-volume growth. Watch the video →

3

Reward the moments that matter

Auto-fire point boosts and personalized perks for birthdays, first-time purchases, and major spend milestones.

4

Post-purchase engagement

Re-order reminders and cross-sell nudges sent automatically, based on exactly what they just bought.

This is the holy grail of one-to-one marketing. It's not something we could have done before.

Andre ArzumanyanFounder, CANA Craft
Read the case study → Sept 2024 - Sept 2025
0%
GMV growth, year over year
Automated
2nd, 3rd, and 5th visit incentives
Tiered
loyalty driving frequency and LTV

[Our Dutchie-powered] loyalty program was rebuilt to be a new gold standard and features a four-tiered system designed to reward and engage customers through personalized perks, seamless digital integration, and best-in-class benefits across all retail channels.

Ascend Wellness · Read the press release →
Omnichannel

A consistent experience however they shop.

Whether your customer is on the couch or in your lobby, loyalty is always front and center. One balance, one profile, one experience.

Segments

Reach the right customers, every time.

Segments group customers by who they are and how they shop. Focus campaigns, discounts, and workflows on the people most likely to engage.

1

Stay top of mind in a competitive market

Your customers shop across multiple dispensaries. Segments help you understand who is choosing your store and keep them coming back.

2

Make every message more relevant

Use real behavior, spend, and preferences to guide offers, instead of delivering the same experience to every customer.

3

Keep targeting accurate without manual work

Segment audiences recalculate nightly, automatically updating as customer behavior changes.

4

Built into Dutchie

Segments apply automatically at checkout. Dutchie calculates discounts to reduce errors, misuse, and protect margins.

Top segment attributes

Customer Attributes
Spending & Visit Behavior
Brand Preferences
Product Interests
Product Tags
Payment Method Behavior
Purchase Events
What Pro can do

Built to engage every customer across every channel.

The capabilities that turn loyalty into revenue, with the depth and reach to keep working at enterprise scale.

See loyalty more clearly with Nexus.

Compare VIPs, discount shoppers, or custom groups, see who is strengthening and who is slipping, then take action with targeted campaigns.

Explore Nexus →
Get started

Turn shoppers into regulars, and regulars into champions.

Loyalty & Marketing Pro helps you turn first-time shoppers into loyal regulars with rewards, targeted promotions, and automated campaigns across every channel.

Automated · set-it-and-forget-it campaigns that run in the background
Universal & data-driven · target offers by real behavior, not guesswork
Measurable ROI · connect every text and loyalty point to revenue

Book a demo