Reach the right customers, every time
Group shoppers by who they are and how they buy. Target campaigns, discounts, and workflows to the people most likely to engage. Sharper targeting, stronger conversion, every channel.
You're sitting on the data to grow. You just can't act on it.
Every sale already tells you who your customers are, what they buy, and when they stop coming in. But that data stays locked in transaction logs, so the highest-leverage moves in retail, keeping regulars and winning back the ones slipping away, are the ones you can't make.
You discount customers who'd have paid full price
Store-wide promos reward your most loyal, highest-spending shoppers for buying exactly what they were going to buy anyway. That's margin gone, with no new sale to show for it.
Your regulars slip away unnoticed
Cannabis shoppers spread their spend across three or four dispensaries a year. When a loyal customer starts drifting to a competitor, nothing flags it, so the win-back goes out too late, or never.
Every offer goes to everyone
One list, one message. You can't send a win-back to lapsed shoppers, a perk to VIPs, and a welcome to first-timers at once, so most of what you send lands on the wrong people.
Build audiences from real behavior, not guesswork.
Group customers by demographics, spend, visit frequency, brand preferences, product interests, payment behavior, and transaction-level events. Build the audience, attach it to a campaign or discount, and let it do the work.
Target the customers most likely to convert. Protect margin on everyone else.
Attach segments to discounts so the right offers reach the right shoppers. VIP rewards for top spenders. New-customer perks that drive trial without cannibalizing existing revenue.
Trigger the right message at the right moment.
Connect segments to Loyalty & Marketing Pro workflows. Fire campaigns the moment a customer crosses a spend threshold, ages out of "active", or enters a new loyalty tier, so automation always targets current behavior.
Budtenders see live customer segments at the point of sale.
Segment context appears at the register so staff know who they're serving, high-value, first-time, lapsed 60 days. The conversation starts informed. Discounts apply automatically based on segment membership: no codes, no misuse, no manual lookup.
Common campaigns you can run today.
Six audiences operators run on day one, each one swappable, recurring, and measured against real revenue.
Win back lapsed shoppers
Target customers inactive for 30, 60, or 90 days with a compelling re-engagement offer before they become someone else's regular.
Grow your high-value cohort
Identify top spenders and reward them with VIP perks, early access, and exclusive drops that deepen loyalty beyond price.
Convert first-timers to regulars
Welcome series with personalized product recs based on the first basket, turn one trip into a habit.
Automate timely moments
Birthday rewards, expiring medical ID nudges, and loyalty-tier upgrades, fired automatically, no calendar required.
Reward brand-loyal customers
Build segments around the brands shoppers actually buy. Surface new drops and loyalty bonuses to keep them coming back to the brands they love.
Drive digital payment adoption
Target cash-only shoppers with incentives to try Pay by Bank or card, reducing cash handling and stabilizing settlement.
Trigger offers the moment a customer checks out.
Purchase event segments refresh within minutes of a transaction. Send a thank-you push with a points reminder right after a first purchase in a new category, or follow a high-margin sale with a cross-sell, while the customer is still in the moment.
Four steps from data to action.
Define your audience
Mix demographic, behavioral, brand, product, and payment attributes to build a segment.
Audiences stay current
Purchase event segments update within minutes, so signals reach customers in near real time.
Attach to campaigns or discounts
Connect segments to workflows, SMS, email, or discount rules. Only qualifying customers see the offer.
Apply automatically at checkout
Segment-based discounts fire at the register, no codes, no overrides, no margin leaks.
Segments power your entire Dutchie stack.
Segments aren't a standalone tool. They connect to every part of the platform, personalizing campaigns, discounts, and the in-store experience around the customer wherever they shop.
Loyalty & Marketing Pro
→Trigger personalized email, SMS, and push to specific segments. Automate win-back, VIP, and lifecycle workflows.
POS
→Segment context and auto-applied discounts appear at the register. Staff see who they're serving and discounts apply automatically.
E-Commerce
→Show targeted promotions and exclusive collections to specific segments on your online storefront.
Nexus
→Measure segment performance with Loyalty Scores and compare behavior across audiences to refine your strategy.
Discount Engine
→Restrict any discount to specific segments. VIP pricing, win-back offers, tier-based rewards, never blanket markdowns.
Workflows
→Use segments as triggers and filters inside automated workflows. Customer enters or exits, actions fire.
See Segments in action.
Find out how targeted segmentation can protect margins, increase retention, and turn one-time visitors into regulars.
See it in action
