JARS Cannabis: Scaling to 60+ Stores on Dutchie | Video Case Study

JARS Cannabis has grown from one store to 60+ locations across three states and is still growing. Its teams run on Dutchie's unified platform: Point of Sale, E‑Commerce, CRM, Loyalty & Marketing, Pay by Bank, Mobile App, and Consumer AI. In this video, JARS Cannabis COO and Founder Raymond Abro talks through why his team builds like a retail industry leader instead of 'just' a cannabis brand, how Dutchie helps JARS stay connected to customers beyond the transaction, and what's powering JARS' next phase of growth.

In Raymond Abro's Words

Built Like An Industry Leader, Not Just A Cannabis Brand

When you look at the cannabis industry, it's a lot of copycat.

That's why our leadership team took the word cannabis out of the equation altogether and asked a bigger question instead: who's actually leading in any industry? Look at the digital side of retail, and you see companies like Target, Amazon, and Home Depot. Those are the leaders we measure ourselves against.

“What we've found is Dutchie thinks the same way we do: they don't think just cannabis, they think industry. It's made our digital experience better, because we're thinking about leaders in retail, not just the cannabis industry.”

Iterating On Loyalty Marketing With Data

Our loyalty philosophy is to keep figuring it out.

Dutchie has done a great job of showing us where we're actually connected: how much loyalty is being used, open rates on emails and text messages, and click-through rates. Those numbers show a real difference, and they're true data points, not guesses. In a controlled, same-company comparison, customers enrolled in Dutchie Loyalty & Marketing in JARS' Michigan and Colorado stores saw revenue per customer rise 84-99% in the 90 days after joining; measured the exact same way, customers enrolled with JARS' prior loyalty vendor in Arizona saw just a 13% increase.

“Dutchie makes it easy for us to test new options, roll out new promotions, and segment audiences to figure out what really wins in each market.”

Ask Dex: Dutchie's AI Agent For Store Operations

We've used other AI tools confidently and successfully, but what Dutchie's Dex agent gives us is something different: a true cannabis-industry AI.

It's helped us build assumptions based on our own consumer activity and nothing else, and create campaign models for marketing we would never even have attempted before. That gives us a little more confidence to do what we do.

A Cannabis Retail Team Built To Win

I think we've got a great team, probably the greatest team in the cannabis industry. You can think of them as the '96 Bulls.

“When you have a team like that, with total intelligence, and every department agreeing that Dutchie is the best move for the business, you end up in a win-win situation.”

With JARS, we want all of our staff to have a personal connection with anyone that walks in the door. We want them to feel like they're talking to their buddy about the newest strain out. At the end of the day, we want to be everyone's favorite store.

Our customers don't know it, but Dutchie is powering the entire transaction behind the scenes, with continuous innovation that's made everything simpler. It makes for a smoother transaction, and an easier process for the customer to leave and come back again.

One Tech Stack, Full Visibility Across Every Store

What helps us understand what's going on in each location is the data.

Extracting the right numbers, whether it's retention, sales mixes, or targeted audiences, is how we understand the business when we're not standing in the store. We do that through our tech stack: everything's in Dutchie's POS for us, the inventory is there, the pricing is there, and anything I need is all under one roof. It's the kind of centralized, enterprise-grade visibility a 60+ store operator needs across every location.

Pay By Bank: Payments, Behind The Scenes

In a highly regulated industry, it's hard to take modern payment, so a lot of operators are stuck with cash or an ATM.

Pay by Bank has helped us connect with customers in a more modern way, both in store and through the mobile app. We're seeing those customers come back more frequently: Pay by Bank customers have found it easier to keep doing business with us, and their average order value has gone up too.

Dutchie's own usage data backs that up: across JARS' markets, first-time Pay by Bank customers are more likely to make a second purchase than customers who've never used it, 34% vs. 28% within 30 days, and 47% vs. 38% within 90 days.

Mobile-First: 30% Of Business Through The Dutchie App

What Dutchie has done is build a customer journey that puts JARS first.

Thirty percent of our business now comes through our Branded Mobile App, largely thanks to Pay by Bank: a complete, end-to-end transaction we've customized so we can guide that customer through the product purchases we want, complete their purchase, and get their product to them.

What's Next: Scaling JARS Cannabis To Every Market

It's not hard to win. You just have to figure out the correct ingredients for each market, and I believe we have the right team and the right tech to do it.

With the success Dutchie has brought us so far, I think we can win in any community, in any market. From there, the possibilities are endless.